Natalie Portman’s Favorite Vegan Bacon Lands at 510 Burger King … – VegNews

December 17, 2022 by No Comments

Globally, Burger King is becoming a plant-based mecca and this winter, the fast-food giant is going one major step further. Starting January 4, 2023, vegan bacon will hit the menu at all 510 Burger King locations across the United Kingdom. 

The new plant-based bacon is made by La Vie, a French company that counts vegan actress Natalie Portman as an investor. The vegan bacon will be included in a menu that Burger King will reveal shortly. 

Burger King

“We are very proud to be partnering with Burger King, bringing our multi-award-winning, plant-based bacon La Vie to their restaurants,” Romain Jolivet, Chief Marketing Officer at La Vie, said in a statement. “This will allow us to accelerate the pace of switching from animal-based meat to plant-based, which is a climate emergency we are all facing.” 

The new vegan bacon—which also has retail distribution across Europe—is hitting the Burger King UK menu in time for Veganuary, an annual campaign that challenges people to go vegan for the months of January and beyond. And while many businesses offer Veganuary specials, the La Vie vegan bacon will remain on the Burger King UK menu permanently. 

Vegan bacon at Burger King

A number of fast-food chains are dipping their toes into the plant-based space with limited-time offers and test locations. Not Burger King. The international company has explored vegan food with gusto around the world. In Europe and other regions, Burger King works with The Vegetarian Butcher as its main supplier of plant-based alternatives such as its meatless Whoppers and vegan chicken. 

In addition to developing plant-based versions of its core menu items, Burger King began experimenting with innovative add-ons when it added La Vie’s vegan bacon to its 550 locations in France last year.

La Vie

This happened after La Vie engaged the fast-food chain in a month-long campaign around the Veggie Steakhouse, Burger King’s vegan take on a classic menu item that excluded a plant-based replacement for the bacon component. 

With La Vie coming to the Burger King menu in the UK, the company hopes that plant-based eating becomes even more popular. “Thanks to the open-mindedness and leadership of Burger King, proactively moving towards more plant-based options, millions of consumers will be able to try our next generation of plant-based bacon,” Jolivet said. 

“With only seven ingredients and a product packed with proteins and [fiber], this is a bakon for the kings, not for the clowns,” he said in tongue-in-cheek reference to Ronald McDonald, the mascot of Burger King’s top competitor. 

…….

Source: https://news.google.com/__i/rss/rd/articles/CBMiRmh0dHBzOi8vdmVnbmV3cy5jb20vMjAyMi8xMi9uYXRhbGllLXBvcnRtYW4tdmVnYW4tYmFjb24tYnVyZ2VyLWtpbmctdWvSAQA?oc=5

Tags:

Leave a Comment

Your email address will not be published. Required fields are marked *