Why are increasing numbers of Indians turning vegan? – Mint Lounge

December 20, 2021 by No Comments

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Manasa Rajan, holistic health coach and food product head at the nutrition business EatFit, confirms veganism is on the rise in India currently. “While vegetarianism was always a well understood choice and a norm in India, three things have made a shift for people to choose veganism: The awareness of the health impact of dairy consumption, the cruelty of the dairy industry, and the unveiling of the fact, that dairy is not a required part of our diet, nutritionally. As this has been the biggest myth propagated for decades,” she says. 

Veganism also has plenty of health benefits as Mehta found out. Not only does it help manage weight, by eliminating dairy and meat from their diet, people can reduce their cholesterol levels and hence avoid heart issues, Rajan adds. The increase in lentils and beans as a source of protein in the diet improves gut health and bone health effectively reducing the risk of Type 2 diabetes and age-related bone issues such as osteoarthritis. Eliminating dairy also helps reduce the risk of PCOD in younger women.

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At this point in time there is plenty of choice for anyone deciding to give veganism a go. Bollywood star Riteish Deshmukh and his wife Genelia recently launched their vegan food company Imagine Meats adding glamour to the ethical food movement. Yoga Bar co-founder Suhasini Sampath said enquiries for vegan nutrition and protein bars are on the rise and they get plenty of calls about vegan options on a daily basis. Nut and plant-based milks are being offered by more players than ever before. This includes multinationals such as Hershey’s and local start-ups including Only Earth and Raw Pressery. Epigamia, famous for their yogurts and smoothies, has also got vegan alternatives. “Plant-based alternatives are taking over many snacking options,” Kunal Mutha, founder of Only Earth. Vegan products, though available only in big stores in urban India, can be accessed online by everyone across the nation.

Another reason for the growth of veganism is the fact that “consumers are now seeking out ‘better for you’ alternatives in the snacking category by being conscious of their eating choices,” feels Ankit Desai, marketing director, Hershey India. Desai noticed this trend and launched Sofit Almond Milk in India catering more towards the vegan and lactose intolerant consumers.

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Source: https://lifestyle.livemint.com/health/fitness/why-are-increasing-numbers-of-indians-turning-vegan-111639901522391.html

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